Is 'analytics' singular or plural?

It can be both. When referring to the field/discipline, treat it as uncountable/singular ('Analytics is important'). When referring to specific results/metrics, it's often treated as plural ('The analytics are convincing').

What's the difference between 'analysis' and 'analytics'?

'Analysis' is a general term for examining something in detail. 'Analytics' specifically refers to the systematic computational analysis of data, often involving statistics and specialized software. 'Analytics' implies an ongoing, data-driven process.

Can I say 'do analytics'?

Yes, but 'run analytics', 'use analytics', or 'perform analytics' are more common collocations in professional contexts.

Is 'Google Analytics' a correct name?

Yes, it's a proprietary name for a specific web analytics service. It treats 'Analytics' as a singular proper noun in that context.

How do you pronounce “analytics”?

Analytics: in British English it is pronounced /ˌæn.əˈlɪt.ɪks/, and in American English it is pronounced /ˌæn.əˈlɪt̬.ɪks/. Tap the audio buttons above to hear it.

analytics: meaning, definition, pronunciation and examples

High (B2-C2)

UK/ˌæn.əˈlɪt.ɪks/US/ˌæn.əˈlɪt̬.ɪks/

Formal, Professional, Technical; widely used in business, academia, and technology contexts.

My Flashcards

Quick answer

What does “analytics” mean?

The systematic computational analysis of data or statistics, especially to discover meaningful patterns, draw conclusions, and support decision-making.

Audio

Pronunciation

Definition

Meaning and Definition

The systematic computational analysis of data or statistics, especially to discover meaningful patterns, draw conclusions, and support decision-making.

The methods, technologies, and practices involved in interpreting large sets of data. It can also refer to the resulting information or insights derived from such analysis.

Dialectal Variation

British vs American Usage

Differences

Usage is virtually identical. Minor spelling preference for 'analyse' (verb) in British English vs. 'analyze' in American English, but the noun 'analytics' is spelled the same.

Connotations

Slightly more associated with football/sports performance data in UK media; slightly more with tech/business intelligence in US media, but heavily overlapping.

Frequency

Equally high frequency in both varieties due to global business and tech discourse.

Grammar

How to Use “analytics” in a Sentence

run analytics on [data/site]use analytics to [verb]analytics show/reveal/suggest that...based on the analytics

Vocabulary

Collocations

strong

web analyticsdata analyticspredictive analyticsbusiness analyticsadvanced analytics

medium

use analyticsapply analyticsanalytics platformanalytics toolanalytics dashboard

weak

powerful analyticsreal-time analyticsdescriptive analyticscustomer analyticssports analytics

Examples

Examples of “analytics” in a Sentence

verb

British English

We need to analyse the traffic data thoroughly.
The team is analysing the match footage.

American English

We need to analyze the user metrics.
She analyzes sales figures weekly.

adverb

British English

He looked at the problem analytically.
She approached the data analytically.

American English

Think analytically about the results.
The process was done analytically.

adjective

British English

She has an analytical mind.
The report provided analytical insights.

American English

He is very analytical in his approach.
We use analytical software.

Usage

Meaning in Context

Business

Refers to the process of examining data to improve decisions, optimize marketing, or understand customer behaviour.

Academic

Used in fields like social science, bioinformatics, and digital humanities to describe quantitative research methods.

Everyday

Increasingly common when discussing website stats, app usage, or sports performance data.

Technical

In computing, refers to software tools and algorithms for processing large datasets, e.g., 'Google Analytics'.

Vocabulary

Synonyms of “analytics”

Strong

data mining business intelligence data science

Neutral

data analysismetrics statistics

Weak

number crunchingfiguresmeasurement

Vocabulary

Antonyms of “analytics”

guesswork intuition anecdote speculation

Watch out

Common Mistakes When Using “analytics”

Using it as a singular countable noun (e.g., 'an analytic showed...').
Confusing 'analytics' (field/process) with 'analysis' (specific instance).
Misspelling as 'analitics'.
Using wrong verb agreement: 'Analytics is' (field) vs. 'Analytics are' (specific results).

FAQ

Frequently Asked Questions

: It can be both. When referring to the field/discipline, treat it as uncountable/singular ('Analytics is important'). When referring to specific results/metrics, it's often treated as plural ('The analytics are convincing').
: 'Analysis' is a general term for examining something in detail. 'Analytics' specifically refers to the systematic computational analysis of data, often involving statistics and specialized software. 'Analytics' implies an ongoing, data-driven process.
: Yes, but 'run analytics', 'use analytics', or 'perform analytics' are more common collocations in professional contexts.
: Yes, it's a proprietary name for a specific web analytics service. It treats 'Analytics' as a singular proper noun in that context.
: The systematic computational analysis of data or statistics, especially to discover meaningful patterns, draw conclusions, and support decision-making.
: Analytics is usually formal, professional, technical; widely used in business, academia, and technology contexts. in register.
: Analytics: in British English it is pronounced /ˌæn.əˈlɪt.ɪks/, and in American English it is pronounced /ˌæn.əˈlɪt̬.ɪks/. Tap the audio buttons above to hear it.

Phrases

Idioms & Phrases

“[to be] in the analytics”
“[to be] driven by analytics”

Learning

Memory Aids

Mnemonic

Think: 'ANAlyze statisTICS' = ANALYTICS. It's the 'tics' of analyzing.

Conceptual Metaphor

ANALYTICS IS A LENS (to see hidden patterns); ANALYTICS IS A COMPASS (for navigation/decision-making).

Practice

Quiz

Fill in the gap

The business intelligence dashboard presents the in easy-to-read graphs.

Multiple Choice

In which sentence is 'analytics' used correctly?