broadcasting

C1
UK/ˈbrɔːdkɑːstɪŋ/US/ˈbrɔːdkæstɪŋ/

Neutral to Formal

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Definition

Meaning

the activity or business of transmitting programmes or information by radio or television.

the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, often now including streaming over the internet.

Linguistics

Semantic Notes

Refers primarily to the one-to-many, simultaneous transmission model. Can refer to the industry, the technology, or the act itself. As a gerund/-ing form, it can also function as a verbal noun.

Dialectal Variation

British vs American Usage

Differences

Spelling identical. The institution names differ (e.g., BBC vs. NBC). The term 'broadcast' as the past tense/past participle is more formally accepted in BrE ('broadcasted' is increasingly common in all varieties but sometimes criticised).

Connotations

In the UK, strongly associated with public service broadcasting (BBC). In the US, connotations are more commercial.

Frequency

Similar high frequency in both varieties.

Vocabulary

Collocations

strong
live broadcastingpublic service broadcastingbroadcasting corporationbroadcasting rights
medium
television broadcastingradio broadcastingdigital broadcastingsatellite broadcasting
weak
start broadcastingstop broadcastingworld of broadcastingera of broadcasting

Grammar

Valency Patterns

N of N (the broadcasting of news)Adj N (terrestrial broadcasting)V into N (branch into broadcasting)

Vocabulary

Synonyms

Strong

dissemination (of media)distribution

Neutral

transmissiontelecastingairing

Weak

showingrelaying

Vocabulary

Antonyms

narrowcastingreceivingprivatised communication

Phrases

Idioms & Phrases

  • crack the airwaves
  • on the air (related)

Usage

Context Usage

Business

Securing broadcasting rights for the tournament is a major investment.

Academic

The study analysed the impact of deregulation on public service broadcasting.

Everyday

I work in broadcasting, for a local radio station.

Technical

The new standard enables 4K UHD broadcasting over existing bandwidth.

Examples

By Part of Speech

verb

British English

  • The BBC will be broadcasting the concert live tonight.
  • They have broadcast this programme for years.

American English

  • The network is broadcasting the game in prime time.
  • The show was broadcasted on over 200 stations.

adjective

British English

  • She had a long broadcasting career.
  • The broadcasting standards are set by Ofcom.

American English

  • He works in the broadcasting industry.
  • FCC regulations govern broadcasting content.

Examples

By CEFR Level

A2
  • We listened to the news on radio broadcasting.
  • The television is broadcasting a film.
B1
  • The broadcasting of the football match starts at eight.
  • She wants to find a job in broadcasting.
B2
  • Digital broadcasting has improved the picture quality significantly.
  • The government debated new laws concerning public service broadcasting.
C1
  • The advent of streaming services has fundamentally challenged the traditional broadcasting model.
  • His thesis critically examines the political economy of transnational broadcasting.

Learning

Memory Aids

Mnemonic

Think of a farmer BROADly CASTING seeds over a field – the signal is sent out broadly to many receivers.

Conceptual Metaphor

INFORMATION IS A FLUID (broadcast 'flow', 'airwaves'), DISTRIBUTION IS SCATTERING (broadcast, scatter).

Watch out

Common Pitfalls

Translation Traps (for Russian speakers)

  • Do not confuse with 'радиовещание' (only radio) or 'ретрансляция' (relaying). 'Broadcasting' covers both TV and radio. The Russian 'трансляция' is a closer match.

Common Mistakes

  • Using 'broadcast' as a countable noun for a single programme (better: broadcast programme/show). Confusing 'broadcasting' (activity) with 'broadcast' (instance/product).

Practice

Quiz

Fill in the gap
The of the controversial interview was halted by the regulator.
Multiple Choice

Which of these is a key characteristic of traditional 'broadcasting'?

FAQ

Frequently Asked Questions

Yes, 'broadcasted' is widely used and accepted, especially in American English. However, some style guides and traditionalists still prefer 'broadcast' as the past form.

Traditionally, 'broadcasting' implies a one-to-many, simultaneous push of content (like TV/radio). 'Streaming' is a one-to-one, on-demand pull of content over the internet, though the lines are blurring with live streams.

Yes, the term has expanded. 'Webcasting' or 'internet broadcasting' are common terms for transmitting audio/video content live over the internet.

It refers to broadcasting intended for public benefit rather than purely commercial motives, often funded by public means (e.g., licence fees) and guided by principles like universality, independence, and quality (e.g., BBC).

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