focused strategy: meaning, definition, pronunciation and examples

They are closely related but not identical. A 'focused strategy' describes the *nature* of the approach (concentrated, undiversified). A 'niche strategy' describes its *target* (a specialized segment of the market). A focused strategy can be used to pursue a niche.

Yes, absolutely. While often associated with smaller firms, a large corporation might adopt a focused strategy for a specific division, product line, or during a turnaround period to streamline operations and clarify priorities.

In classic strategy frameworks (like Porter's Generic Strategies), the opposite is often 'cost leadership' or 'differentiation' pursued broadly across an industry, as opposed to a 'focus' strategy targeted at a specific segment. More generally, the opposite is a 'diversified' or 'unfocused' strategy.

In British English, both 'focused' and 'focussed' are accepted spellings, though 'focused' is becoming more common. In American English, only 'focused' is correct.

A plan of action designed to concentrate resources and effort on a specific objective or narrow range of goals.

Focused strategy is usually formal, primarily business and academic in register.

Focused strategy: in British English it is pronounced /ˈfəʊ.kəst ˈstræt.ə.dʒi/, and in American English it is pronounced /ˈfoʊ.kəst ˈstræt̬.ə.dʒi/. Tap the audio buttons above to hear it.