guerilla: meaning, definition, pronunciation and examples
C1Formal, journalistic, military, political
Quick answer
What does “guerilla” mean?
A member of a small, independent group that uses irregular warfare tactics against a larger, conventional force.
Audio
Pronunciation
Definition
Meaning and Definition
A member of a small, independent group that uses irregular warfare tactics against a larger, conventional force.
Any person or group using unconventional, agile, and often disruptive methods to achieve goals, especially against established systems or larger competitors.
Dialectal Variation
British vs American Usage
Differences
Spelling: 'guerrilla' is standard in both, but 'guerilla' (single 'r') is a common misspelling. Pronunciation differs slightly (see IPA).
Connotations
Similar military/political connotations in both varieties. The metaphorical use (e.g., 'guerrilla marketing') is equally common.
Frequency
Comparable frequency in news and political discourse. Slightly more common in US media due to historical coverage of conflicts in Latin America.
Grammar
How to Use “guerilla” in a Sentence
[guerrilla] + [verb: fight, operate, launch, engage][adjective: communist, rebel, leftist] + [guerrilla][guerrilla] + [preposition: in, against, from]Vocabulary
Collocations
Examples
Examples of “guerilla” in a Sentence
verb
British English
- The activists planned to guerrilla the festival with unauthorised performances.
- (Note: verb use is rare and highly informal)
American English
- The startup decided to guerrilla its way into the market with viral stunts.
adverb
British English
- The film was produced guerrilla-style on a tiny budget.
- (Note: adverbial use is rare, typically hyphenated)
American English
- They operated guerrilla, avoiding traditional distribution channels.
adjective
British English
- They employed guerrilla tactics to disrupt the political rally.
- The band is known for its guerrilla gigs in unusual locations.
American English
- The company's guerrilla marketing campaign relied on social media buzz.
- He published a guerrilla guide to the city's hidden cafes.
Usage
Meaning in Context
Business
Refers to unconventional, low-cost marketing strategies designed to create maximum impact (e.g., 'guerrilla marketing campaign').
Academic
Used in political science, history, and military studies to analyse asymmetric conflict and insurgency.
Everyday
Most commonly encountered in news reports about conflicts or in business contexts discussing innovative strategies.
Technical
In military doctrine, refers specifically to irregular warfare tactics focusing on mobility, surprise, and small-unit actions.
Vocabulary
Synonyms of “guerilla”
Vocabulary
Antonyms of “guerilla”
Watch out
Common Mistakes When Using “guerilla”
- Misspelling as 'gorilla' (the animal).
- Misspelling as 'guerilla' (single 'r').
- Using it as a synonym for any rebel without the connotation of irregular tactics.
FAQ
Frequently Asked Questions
The standard and historically correct spelling is 'guerrilla' (double 'r'). 'Guerilla' (single 'r') is a common variant and misspelling, though some dictionaries list it as an alternative.
While both may use violence, 'guerrilla' is a military term for an irregular combatant often targeting military or strategic objectives, typically within an armed conflict. 'Terrorist' is a politically charged term focusing on the deliberate targeting of civilians to create fear. The distinction is often subjective and depends on perspective.
Yes, especially in metaphorical contexts. Terms like 'guerrilla marketing', 'guerrilla gardening', or 'guerrilla innovation' carry positive connotations of creativity, resourcefulness, and challenging the status quo with limited means.
No, it's a false cognate. 'Guerrilla' comes from Spanish 'guerra' (war), meaning 'little war'. 'Gorilla' is from Greek, referring to the African ape. The similarity is coincidental and a common source of spelling errors.
A member of a small, independent group that uses irregular warfare tactics against a larger, conventional force.
Guerilla is usually formal, journalistic, military, political in register.
Guerilla: in British English it is pronounced /ɡəˈrɪl.ə/, and in American English it is pronounced /ɡəˈrɪl.ə/. Tap the audio buttons above to hear it.
Phrases
Idioms & Phrases
- “guerrilla marketing”
- “guerrilla gardening”
- “guerrilla filmmaking”
- “guerrilla tactics”
Learning
Memory Aids
Mnemonic
Think of a GORILLA hiding in the jungle, but it's a GUERRILLA fighter. Both are strong and use their environment strategically.
Conceptual Metaphor
WAR IS BUSINESS / COMPETITION IS WAR (e.g., 'guerrilla marketing' frames business competition as asymmetric warfare).
Practice
Quiz
In which context is the term 'guerrilla' used metaphorically?