house brand: meaning, definition, pronunciation and examples

Very similar, but not identical. A 'generic' often has plain packaging and no brand name, simply stating the product (e.g., 'Aspirin'). A 'house brand' has the retailer's branding (e.g., 'Tesco Aspirin'). Both are lower-cost alternatives to name brands.

Not necessarily. While historically associated with lower quality, many retailers now invest heavily in high-quality house brand products, sometimes even creating premium tiers that rival or exceed name brands.

Yes, by extension. For example, a hotel might have a 'house brand' of shampoo in its rooms, or a company might use a 'house brand' of software developed internally.

Higher profit margins, as they cut out the brand-name manufacturer. It also increases customer loyalty to the store itself and gives the retailer greater control over pricing, supply, and product specifications.

A product or brand that is owned and sold by a retailer under its own name, rather than by a national or manufacturer's brand. It is typically a lower-cost alternative.

House brand is usually formal/informal (predominantly commercial/retail) in register.

House brand: in British English it is pronounced /ˈhaʊs ˌbrænd/, and in American English it is pronounced /ˈhaʊs ˌbrænd/. Tap the audio buttons above to hear it.