mass marketing: meaning, definition, pronunciation and examples

Yes, but its role has changed. It remains effective for building broad brand awareness for widely-consumed products (e.g., soft drinks, cars). However, it is often now combined with targeted digital strategies for a more integrated approach.

Its main disadvantage is low relevance and personalization, which can lead to wasted expenditure on audiences with no interest in the product and weaker customer engagement compared to targeted approaches.

'Mass market' is a noun or adjective referring to the large, general public as consumers (e.g., 'a mass-market product'). 'Mass marketing' is a noun referring specifically to the strategy of promoting to that entire market without segmentation.

Henry Ford's Model T is a classic example. He produced one standard model ('any colour so long as it is black') and used widespread advertising to sell it to the entire American public, famously aiming to put every family on the road.

The promotion and sale of a product or service to a very large, undifferentiated audience, typically via mass media.

Mass marketing is usually formal/business in register.

Mass marketing: in British English it is pronounced /ˌmæs ˈmɑːkɪtɪŋ/, and in American English it is pronounced /ˌmæs ˈmɑːrkɪtɪŋ/. Tap the audio buttons above to hear it.