mojo: meaning, definition, pronunciation and examples
C1Informal, colloquial
Quick answer
What does “mojo” mean?
A magic charm, spell, or power.
Audio
Pronunciation
Definition
Meaning and Definition
A magic charm, spell, or power; a quality that makes someone or something very effective or attractive.
One's personal energy, confidence, or sense of well-being; a momentum of success or good luck.
Dialectal Variation
British vs American Usage
Differences
The word is used in both varieties but is arguably more established and frequent in American English due to its roots in blues culture. In UK English, understanding is high but usage might be slightly more self-conscious or stylised.
Connotations
In both, it carries connotations of coolness, confidence, and personal magnetism. In American English, the connection to roots music (blues, rock) is stronger.
Frequency
More frequent in American English, especially in entertainment, sports, and business (motivational) contexts. Gained global popularity from the 'Austin Powers' films.
Grammar
How to Use “mojo” in a Sentence
[Subject] + have/get/lose + [possessive] + mojo[Subject] + work + [possessive] + mojo + on + [object]Vocabulary
Collocations
Examples
Examples of “mojo” in a Sentence
verb
British English
- He tried to mojo his way into the exclusive club.
- She's been mojo-ing that old car for weeks.
American English
- You need to mojo up that presentation.
- He's out there mojo-ing the crowd.
adverb
British English
- He walked in mojo-ly, full of confidence.
- She played the guitar mojo-ly.
American English
- He worked the room mojo-fully.
- She sang mojo-ishly.
adjective
British English
- He's in a very mojo mood today.
- That's a mojo kind of place.
American English
- She's got a real mojo vibe.
- We need some mojo energy on this project.
Usage
Meaning in Context
Business
"The new marketing campaign needs to find its mojo to connect with younger consumers." (Informal business talk)
Academic
Rare, except in cultural studies discussing blues history or African diaspora religions.
Everyday
"After that holiday, I've finally got my mojo back for running."
Technical
Not applicable in formal technical contexts.
Watch out
Common Mistakes When Using “mojo”
- Using it in formal writing without irony. Pluralising as 'mojos' is possible but not common ('He has several different mojos for different situations'). Confusing it with the brand name 'Mojo'.
FAQ
Frequently Asked Questions
No, it is informal and colloquial. It is best used in speech, informal writing, or creative contexts.
Yes, in its original hoodoo context, a 'mojo' (or 'mojo hand') is a small cloth bag containing magical items. However, modern usage is almost always metaphorical.
Charisma is a more formal term for a compelling charm. 'Mojo' is more informal and implies a dynamic, often recoverable, power or luck that drives success.
Yes, that is a very common and correct informal usage, meaning you need to regain your motivation, energy, or effectiveness.
A magic charm, spell, or power.
Mojo: in British English it is pronounced /ˈməʊdʒəʊ/, and in American English it is pronounced /ˈmoʊdʒoʊ/. Tap the audio buttons above to hear it.
Phrases
Idioms & Phrases
- “Get your mojo working”
- “Mojo rising”
- “Mojo is on vacation”
Learning
Memory Aids
Mnemonic
Think of the spy 'Austin Powers' losing his MOJO (his sex appeal/confidence) and trying to get it back. MOJO sounds like 'motion' and 'joy' combined—the energy and joy of being effective.
Conceptual Metaphor
PERSONAL EFFECTIVENESS IS A MAGICAL CHARM / CONFIDENCE IS A TANGIBLE OBJECT THAT CAN BE LOST AND FOUND.
Practice
Quiz
In which of the following contexts is the use of 'mojo' LEAST appropriate?