outflank

C1
UK/ˌaʊtˈflæŋk/US/ˌaʊtˈflæŋk/

Formal, Military, Business Strategy

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Definition

Meaning

To maneuver around the side of an opponent, especially a military formation, in order to attack from a more advantageous position.

To gain an advantage over a competitor or opponent by using superior strategy, positioning, or unexpected methods.

Linguistics

Semantic Notes

Primarily a military term that has been metaphorically extended to competitive contexts like business, politics, and sports. Implies cleverness and strategic superiority.

Dialectal Variation

British vs American Usage

Differences

No significant difference in meaning. Slightly more common in British military and historical writing.

Connotations

Both varieties retain strong military connotations. In business contexts, it suggests aggressive, smart competition.

Frequency

Low-frequency word in both dialects, used primarily in specialized contexts.

Vocabulary

Collocations

strong
successfully outflankattempt to outflankmanage to outflankcompletely outflank
medium
outflank the enemyoutflank the oppositionoutflank a competitoroutflank the defence
weak
outflank on the leftoutflank strategicallyoutflank politically

Grammar

Valency Patterns

[Subject] outflanked [Object][Subject] was outflanked by [Agent][Subject] tried to outflank [Object] on the [left/right]

Vocabulary

Synonyms

Strong

envelopturn the flank of

Neutral

outmaneuveroutsmartcircumvent

Weak

bypassget around

Vocabulary

Antonyms

confront head-onengage frontallymeet directly

Phrases

Idioms & Phrases

  • To turn someone's flank

Usage

Context Usage

Business

Used to describe a strategic move that bypasses a competitor's strengths. 'The startup outflanked the industry giant by focusing on a niche market they had ignored.'

Academic

Common in historical and political science texts analysing military or strategic advantage.

Everyday

Rare in casual conversation. Might be used metaphorically in competitive games or sports commentary.

Technical

Core term in military science and tactical doctrine.

Examples

By Part of Speech

verb

British English

  • The cavalry regiment sought to outflank the entrenched infantry.
  • In the boardroom, she constantly outflanked her rivals with clever proposals.

American English

  • The general planned to outflank the enemy forces before dawn.
  • The company outflanked its competitors by launching a direct-to-consumer model.

adverb

British English

  • The troops moved outflankingly through the forest. (Rare, awkward)

American English

  • (Rarely used as an adverb; 'in an outflanking manner' is preferred)

adjective

British English

  • The outflanking manoeuvre was executed with precision.
  • They faced an outflanking movement from the south.

American English

  • An outflanking strategy proved decisive in the campaign.
  • The outflanking action caught the management team completely by surprise.

Examples

By CEFR Level

B1
  • The army tried to go around the enemy's side.
  • Our football team got past their defence on the wing.
B2
  • The general ordered his units to outflank the opposing army's left wing.
  • The new policy was designed to outflank the political opposition on the issue of healthcare.
C1
  • By acquiring that key supplier, they effectively outflanked their main competitor's entire logistics chain.
  • The lawyer's unexpected procedural motion outflanked the prosecution's carefully prepared case.

Learning

Memory Aids

Mnemonic

Think of a FLANK of meat – the side. To OUT-FLANK is to go around the SIDE of your opponent.

Conceptual Metaphor

COMPETITION IS WARFARE / STRATEGIC POSITIONING IS SPATIAL MANEUVERING

Watch out

Common Pitfalls

Translation Traps (for Russian speakers)

  • Avoid translating directly as 'обойти с фланга' in non-military contexts; it sounds overly literal. In business/politics, use 'переиграть', 'обыграть' or 'обойти конкурента'.

Common Mistakes

  • Using 'outflank' for simple 'defeat' without the connotation of strategic maneuvering. Confusing with 'outrank'. Incorrect: 'Our team outflanked theirs by scoring more points.' (unless a specific tactical bypass occurred).

Practice

Quiz

Fill in the gap
The innovative marketing campaign allowed the small brand to the market leader by targeting a younger demographic online.
Multiple Choice

In which context is the use of 'outflank' MOST appropriate?

FAQ

Frequently Asked Questions

No, while its origin and core meaning are military, it is widely used metaphorically in business, politics, sports, and any competitive scenario where strategic positioning is key.

'Outflank' is more specific, implying a literal or figurative movement around the *side* of an opponent to gain positional advantage. 'Outmaneuver' is broader, meaning to use superior tactics or movement to gain any kind of advantage.

Very rarely. Its essence is competitive advantage through positioning. A neutral use like 'the path outflanks the lake' is unusual and would typically be phrased as 'the path goes around the lake.'

The direct noun is 'outflanking' (gerund). The related noun describing the action or instance is 'outflankment', though it is rare. The concept is often expressed with 'flanking maneuver' or simply 'flank'.

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