review bomb: meaning, definition, pronunciation and examples
MediumInformal, colloquial, internet slang
Quick answer
What does “review bomb” mean?
A coordinated effort to post a large number of negative reviews online, typically to damage the reputation of a product, service, or individual.
Audio
Pronunciation
Definition
Meaning and Definition
A coordinated effort to post a large number of negative reviews online, typically to damage the reputation of a product, service, or individual.
Often used in digital contexts to describe protest, manipulation, or backlash through review platforms, involving collective action rather than organic criticism.
Dialectal Variation
British vs American Usage
Differences
Minimal; the term is used similarly in both varieties with no significant spelling or meaning variations.
Connotations
Equally negative in both, associated with online harassment or activist tactics.
Frequency
Slightly more prevalent in American English due to tech culture, but common in UK online communities.
Grammar
How to Use “review bomb” in a Sentence
As a verb: review bomb + direct object (e.g., review bomb the game)As a noun: a review bomb + against + target (e.g., a review bomb against the film)Vocabulary
Collocations
Examples
Examples of “review bomb” in a Sentence
verb
British English
- Fans might review bomb the new telly series if the plot changes are unpopular.
- Protesters threatened to review bomb the hotel after the service scandal.
American English
- Users decided to review bomb the app when the subscription fees increased.
- Customers plan to review bomb the restaurant for its poor hygiene ratings.
adjective
British English
- The review-bombed theatre show struggled to attract audiences.
- After the controversy, the review-bombed book faced sales delays.
American English
- The review-bombed video game was temporarily removed from the store.
- The review-bombed product led to a public relations crisis.
Usage
Meaning in Context
Business
Companies monitor for review bombs to protect brand image and manage customer relations.
Academic
Studied in media ethics and digital sociology as a form of online collective action or manipulation.
Everyday
Commonly discussed in online forums, especially among gamers and consumers on platforms like Steam or Amazon.
Technical
Platforms implement detection algorithms to identify and mitigate review bombing to maintain review integrity.
Vocabulary
Synonyms of “review bomb”
Neutral
Weak
Vocabulary
Antonyms of “review bomb”
Watch out
Common Mistakes When Using “review bomb”
- Using 'review bomb' as an intransitive verb (e.g., 'They review bombed' instead of 'They review bombed the product').
- Confusing it with individual negative reviews; review bombing requires coordination.
FAQ
Frequently Asked Questions
It is not typically illegal, but it may violate terms of service on review platforms and can lead to account suspensions or review removals.
Platforms use algorithms to identify unusual patterns, such as a surge of negative reviews in a short time from similar IP addresses or new accounts.
No, the term specifically implies negative intent; positive coordinated efforts are often called 'review brigading' or 'astroturfing' in a positive context, but 'review bomb' is negative.
Review bombing is organized and often motivated by protest or malice, whereas honest negative feedback is based on individual, genuine experiences without coordination.
A coordinated effort to post a large number of negative reviews online, typically to damage the reputation of a product, service, or individual.
Review bomb is usually informal, colloquial, internet slang in register.
Review bomb: in British English it is pronounced /rɪˈvjuː bɒm/, and in American English it is pronounced /rɪˈvju bɑːm/. Tap the audio buttons above to hear it.
Phrases
Idioms & Phrases
- “drop a review bomb”
- “under review bomb attack”
- “review bomb storm”
Learning
Memory Aids
Mnemonic
Think of 'bomb' as an explosion; a review bomb explodes with negative reviews all at once.
Conceptual Metaphor
WAR/ATTACK: Reviews are weapons used to assault and damage reputation.
Practice
Quiz
What is the primary characteristic of a review bomb?