selling point: meaning, definition, pronunciation and examples

No. While originating in commerce, it's now used for any person, idea, or proposal where specific features are highlighted to gain approval or favour (e.g., 'His reliability is his main selling point as a flatmate.').

A 'benefit' is a general advantage. A 'selling point' is a benefit that is strategically chosen and communicated to persuade a specific audience. All selling points are benefits, but not all benefits are actively used as selling points.

Yes, it can be used ironically to criticise something being promoted on a weak or irrelevant feature. E.g., 'The film's only selling point seems to be its celebrity cameos.'

Yes, very common. Products and proposals often have multiple selling points. E.g., 'We need to list all the product's selling points in the brochure.'

A feature of a product or service that is highlighted to make it attractive to potential customers.

Selling point is usually neutral, but slightly more formal. common in business, marketing, and everyday persuasive contexts. in register.

Selling point: in British English it is pronounced /ˈsel.ɪŋ ˌpɔɪnt/, and in American English it is pronounced /ˈsel.ɪŋ ˌpɔɪnt/. Tap the audio buttons above to hear it.