sex appeal: meaning, definition, pronunciation and examples

Medium
UK/ˌsɛks əˈpiːl/US/ˌsɛks əˈpil/

Informal, but acceptable in mainstream journalism, lifestyle writing, and conversation.

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Quick answer

What does “sex appeal” mean?

The quality of being attractive in a way that suggests or is connected to sexual attractiveness.

Audio

Pronunciation

Definition

Meaning and Definition

The quality of being attractive in a way that suggests or is connected to sexual attractiveness.

A personal magnetism or charisma that is rooted in physical attractiveness and elicits sexual or romantic interest; often used to describe a quality that makes someone desirable beyond just conventional beauty.

Dialectal Variation

British vs American Usage

Differences

No major difference in definition or usage. The term is equally common in both varieties.

Connotations

Slightly more likely to be used in a slightly ironic or humorous tone in modern British English. In American English, it can sometimes carry a more straightforward, commercial connotation (e.g., in marketing).

Frequency

Comparable frequency. Possibly more prevalent in US pop culture discourse historically, but now balanced.

Grammar

How to Use “sex appeal” in a Sentence

[Subject] has sex appeal.[Subject] is lacking in sex appeal.[Subject] oozes/exudes/radiates sex appeal.The [object/concept] lost its sex appeal.

Vocabulary

Collocations

strong
magnetic sex appealraw sex appealundeniable sex appealold-fashioned sex appealhave sex appeallacks sex appeal
medium
certain sex appealnatural sex appealclassic sex appealproject sex appealexude sex appeallost its sex appeal
weak
great sex appealreal sex appealimmense sex appealadds sex appealboost sex appeal

Examples

Examples of “sex appeal” in a Sentence

verb

British English

  • The new presenter really sex-appealed her way into the public's favour. (informal, jocular)

American English

  • The ad campaign is clearly trying to sex-appeal the product to a younger demographic. (informal)

adverb

British English

  • He winked sex-appealingly across the bar. (humorous, non-standard)

American English

  • She dressed sex-appealingly for the premiere. (humorous, non-standard)

adjective

British English

  • The film had a very sex-appeal lead, but the script was weak. (highly informal, non-standard)

American English

  • It's a classic, sex-appeal kind of look. (highly informal, non-standard)

Usage

Meaning in Context

Business

Rare, except in specific industries like fashion, entertainment, or marketing (e.g., 'The brand is trying to inject some sex appeal into its new campaign').

Academic

Very rare, except in sociological, cultural, or media studies contexts discussing constructs of attractiveness.

Everyday

Common in conversation, magazine articles, film/TV reviews, and discussions about celebrities or public figures.

Technical

Not used.

Vocabulary

Synonyms of “sex appeal”

Vocabulary

Antonyms of “sex appeal”

unattractivenessrepulsivenessfrumpiness

Watch out

Common Mistakes When Using “sex appeal”

  • Using it as a countable noun (*'He has a sex appeal'). Incorrect: 'She has a strong sex appeal.' Correct: 'She has strong sex appeal.' / 'Her sex appeal is strong.'

FAQ

Frequently Asked Questions

Not entirely. While physical attractiveness is a major component, sex appeal also involves confidence, charisma, body language, and a certain magnetism that goes beyond a checklist of features. It's about the overall effect a person has.

Yes, metaphorically. People often say a car, a piece of technology, or even an idea has 'sex appeal' to mean it is exciting, attractive, and desirable in a way that captures attention and interest, similar to human allure.

It can be perceived as reductive or objectifying if used to diminish a person's other qualities. Its acceptability depends heavily on context and tone. In modern usage, it is generally neutral in informal contexts but should be used with awareness.

Charisma is a broader power of personal magnetism that inspires devotion and enthusiasm, often in leadership or social contexts. Sex appeal is a subtype of charisma specifically rooted in sexual or romantic attractiveness. One can have charisma without overt sex appeal (e.g., a motivational speaker), and vice versa.

The quality of being attractive in a way that suggests or is connected to sexual attractiveness.

Sex appeal is usually informal, but acceptable in mainstream journalism, lifestyle writing, and conversation. in register.

Sex appeal: in British English it is pronounced /ˌsɛks əˈpiːl/, and in American English it is pronounced /ˌsɛks əˈpil/. Tap the audio buttons above to hear it.

Phrases

Idioms & Phrases

  • Has all the sex appeal of a damp sponge (humorous/idiomatic hyperbole indicating zero appeal).

Learning

Memory Aids

Mnemonic

Think of a movie star from the classic Hollywood era – their confident walk, mysterious smile, and commanding presence. That iconic, magnetic quality IS their sex appeal. It's not just 'sex' and not just 'appeal' – it's the powerful combination.

Conceptual Metaphor

SEX APPEAL IS A MAGNETIC FORCE (draws people in), SEX APPEAL IS A SUBSTANCE THAT CAN BE RADIATED, PROJECTED, OR LACKED.

Practice

Quiz

Fill in the gap
The actor's rugged looks and confident screen presence gave him an undeniable .
Multiple Choice

In which context would the phrase 'sex appeal' be LEAST appropriate?