sex appeal: meaning, definition, pronunciation and examples
MediumInformal, but acceptable in mainstream journalism, lifestyle writing, and conversation.
Quick answer
What does “sex appeal” mean?
The quality of being attractive in a way that suggests or is connected to sexual attractiveness.
Audio
Pronunciation
Definition
Meaning and Definition
The quality of being attractive in a way that suggests or is connected to sexual attractiveness.
A personal magnetism or charisma that is rooted in physical attractiveness and elicits sexual or romantic interest; often used to describe a quality that makes someone desirable beyond just conventional beauty.
Dialectal Variation
British vs American Usage
Differences
No major difference in definition or usage. The term is equally common in both varieties.
Connotations
Slightly more likely to be used in a slightly ironic or humorous tone in modern British English. In American English, it can sometimes carry a more straightforward, commercial connotation (e.g., in marketing).
Frequency
Comparable frequency. Possibly more prevalent in US pop culture discourse historically, but now balanced.
Grammar
How to Use “sex appeal” in a Sentence
[Subject] has sex appeal.[Subject] is lacking in sex appeal.[Subject] oozes/exudes/radiates sex appeal.The [object/concept] lost its sex appeal.Vocabulary
Collocations
Examples
Examples of “sex appeal” in a Sentence
verb
British English
- The new presenter really sex-appealed her way into the public's favour. (informal, jocular)
American English
- The ad campaign is clearly trying to sex-appeal the product to a younger demographic. (informal)
adverb
British English
- He winked sex-appealingly across the bar. (humorous, non-standard)
American English
- She dressed sex-appealingly for the premiere. (humorous, non-standard)
adjective
British English
- The film had a very sex-appeal lead, but the script was weak. (highly informal, non-standard)
American English
- It's a classic, sex-appeal kind of look. (highly informal, non-standard)
Usage
Meaning in Context
Business
Rare, except in specific industries like fashion, entertainment, or marketing (e.g., 'The brand is trying to inject some sex appeal into its new campaign').
Academic
Very rare, except in sociological, cultural, or media studies contexts discussing constructs of attractiveness.
Everyday
Common in conversation, magazine articles, film/TV reviews, and discussions about celebrities or public figures.
Technical
Not used.
Vocabulary
Synonyms of “sex appeal”
Strong
Neutral
Vocabulary
Antonyms of “sex appeal”
Watch out
Common Mistakes When Using “sex appeal”
- Using it as a countable noun (*'He has a sex appeal'). Incorrect: 'She has a strong sex appeal.' Correct: 'She has strong sex appeal.' / 'Her sex appeal is strong.'
FAQ
Frequently Asked Questions
Not entirely. While physical attractiveness is a major component, sex appeal also involves confidence, charisma, body language, and a certain magnetism that goes beyond a checklist of features. It's about the overall effect a person has.
Yes, metaphorically. People often say a car, a piece of technology, or even an idea has 'sex appeal' to mean it is exciting, attractive, and desirable in a way that captures attention and interest, similar to human allure.
It can be perceived as reductive or objectifying if used to diminish a person's other qualities. Its acceptability depends heavily on context and tone. In modern usage, it is generally neutral in informal contexts but should be used with awareness.
Charisma is a broader power of personal magnetism that inspires devotion and enthusiasm, often in leadership or social contexts. Sex appeal is a subtype of charisma specifically rooted in sexual or romantic attractiveness. One can have charisma without overt sex appeal (e.g., a motivational speaker), and vice versa.
The quality of being attractive in a way that suggests or is connected to sexual attractiveness.
Sex appeal is usually informal, but acceptable in mainstream journalism, lifestyle writing, and conversation. in register.
Sex appeal: in British English it is pronounced /ˌsɛks əˈpiːl/, and in American English it is pronounced /ˌsɛks əˈpil/. Tap the audio buttons above to hear it.
Phrases
Idioms & Phrases
- “Has all the sex appeal of a damp sponge (humorous/idiomatic hyperbole indicating zero appeal).”
Learning
Memory Aids
Mnemonic
Think of a movie star from the classic Hollywood era – their confident walk, mysterious smile, and commanding presence. That iconic, magnetic quality IS their sex appeal. It's not just 'sex' and not just 'appeal' – it's the powerful combination.
Conceptual Metaphor
SEX APPEAL IS A MAGNETIC FORCE (draws people in), SEX APPEAL IS A SUBSTANCE THAT CAN BE RADIATED, PROJECTED, OR LACKED.
Practice
Quiz
In which context would the phrase 'sex appeal' be LEAST appropriate?