startup

High
UK/ˈstɑːt.ʌp/US/ˈstɑːrt.ʌp/

Primarily business, technology, and informal professional; occasionally neutral when referring to the concept broadly.

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Definition

Meaning

A newly established business, especially in the technology sector, characterized by innovative ideas, potential for rapid growth, and often seeking venture capital.

Refers to the process or act of starting a business; also used more loosely for any new enterprise or project in its initial, fast-moving phase.

Linguistics

Semantic Notes

Often connotes a small, agile company with a disruptive business model. May imply venture-backed or bootstrapped. Can be used attributively (e.g., startup culture).

Dialectal Variation

British vs American Usage

Differences

Spelling variations exist: 'startup' (more common in US) and 'start-up' (more common/historic in UK) are both accepted. The closed compound 'startup' is now globally prevalent, especially in tech contexts.

Connotations

In both varieties, strongly associated with tech/innovation hubs (Silicon Valley, London's 'Silicon Roundabout'). In UK business media, may sometimes have a slightly more formal tone.

Frequency

Extremely high frequency in both, especially in business/tech domains. US usage likely popularized the term globally.

Vocabulary

Collocations

strong
tech startupventure-backed startupearly-stage startupfound a startupjoin a startup
medium
successful startupstartup founderstartup acceleratorstartup fundingstartup ecosystem
weak
new startupsmall startuplocal startupwork at a startup

Grammar

Valency Patterns

[founder/team] + launch/found/run + a startup[startup] + secure/raise + funding[startup] + focus on/specialize in + [sector]

Vocabulary

Synonyms

Strong

scale-upgazelle (economics)unicorn (valuable)

Neutral

new venturenew businessenterprise

Weak

companyfirminitiative

Vocabulary

Antonyms

established corporationmultinationallegacy businessincumbent

Phrases

Idioms & Phrases

  • From startup to scale-up
  • The startup grind
  • Move fast and break things (associated philosophy)

Usage

Context Usage

Business

A startup seeking series A funding needs a clear path to profitability.

Academic

The study analysed the failure rates of startups within their first five years.

Everyday

My brother left his corporate job to work for a cool fintech startup.

Technical

The containerisation platform is ideal for startup environments due to its scalability.

Examples

By Part of Speech

verb

British English

  • They are looking to start up a new data analytics venture.
  • It's challenging to start up in this economic climate.

American English

  • We decided to start up a company focused on sustainable packaging.
  • He's started up three businesses so far.

Examples

By CEFR Level

A2
  • He works for a new startup.
  • The startup has five employees.
B1
  • The tech startup received investment last month.
  • Many startups fail in the first few years.
B2
  • After securing seed funding, the biotech startup began recruiting key staff.
  • The startup's agile approach allowed it to outmanoeuvre larger competitors.
C1
  • The startup's disruptive business model challenged the industry's entrenched incumbents.
  • Critics argue that the 'move fast and break things' startup ethos has significant societal downsides.

Learning

Memory Aids

Mnemonic

Think of a rocket at the START, UP on the launchpad, ready for rapid ascent – like a new, fast-growing company.

Conceptual Metaphor

BUSINESS IS A JOURNEY/LAUNCH ('launch a startup', 'get a startup off the ground'); ORGANISM ('a fledgling startup', 'the startup ecosystem').

Watch out

Common Pitfalls

Translation Traps (for Russian speakers)

  • Avoid direct calque 'начальный подъем'. The established equivalent is 'стартап' (loanword) or 'новый бизнес/проект'. Do not confuse with the general process of starting something ('запуск').

Common Mistakes

  • Using 'startup' for any small business (it implies innovation/growth ambition). *'I opened a startup' (prefer 'I founded/launched a startup'). Overusing as a buzzword for any new project.

Practice

Quiz

Fill in the gap
After graduating, she used her savings to .
Multiple Choice

Which of these is the LEAST likely characteristic of a 'startup' in the modern sense?

FAQ

Frequently Asked Questions

Both 'startup' and 'start-up' are used. The closed form (one word) is now dominant, especially in American English and global tech contexts. Dictionaries list both.

Not exactly. While loosely used, the term typically implies a business designed for rapid growth and scale, often based on an innovative product or service. A traditional small business (e.g., a new restaurant) is usually not labelled a startup.

A startup is focused on disruptive growth and scaling, often at a loss initially, to capture a large market. A small business typically aims for stable profitability serving a local/niche market without the same scale ambition.

No, but it is most strongly associated with tech due to Silicon Valley. The term is also applied to innovative companies in biotech, clean energy, finance (fintech), and other sectors with high-growth potential.

Collections

Part of a collection

Business Vocabulary

B1 · 50 words · Fundamental language of commerce and trade.

Open collection →

Innovation

B2 · 46 words · Language of innovation, creativity and entrepreneurship.

Open collection →