trigger word: meaning, definition, pronunciation and examples

C1/C2
UK/ˈtrɪɡ.ə ˌwɜːd/US/ˈtrɪɡ.ɚ ˌwɝːd/

Formal, Academic, Technical, Journalistic, Informal (in therapeutic/online contexts)

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Quick answer

What does “trigger word” mean?

A specific word or phrase that initiates a powerful and often emotional or psychological response, typically due to its association with past trauma, sensitive issues, or programmed reactions.

Audio

Pronunciation

Definition

Meaning and Definition

A specific word or phrase that initiates a powerful and often emotional or psychological response, typically due to its association with past trauma, sensitive issues, or programmed reactions.

1. (Computing/Marketing) A specific keyword that activates a script, function, or automated response (e.g., in customer service chatbots or email filters). 2. (Psychology/Social Sciences) Any stimulus that provokes a strong, often involuntary, reaction linked to past conditioning or trauma. 3. (Debate/Rhetoric) A term used to deliberately provoke a reaction or steer a conversation in a particular direction.

Dialectal Variation

British vs American Usage

Differences

No significant lexical differences. Usage is near-identical across both varieties.

Connotations

Slightly more likely to be used in its original psychological/therapeutic sense in UK academic writing. In the US, its colloquial use in media and online discourse is more pervasive.

Frequency

Higher frequency in American English media and online platforms, but the term is firmly established in both varieties.

Grammar

How to Use “trigger word” in a Sentence

[verb] + trigger word: be/act as/serve as/identify/avoid a trigger word[adjective] + trigger word: common/personal/potential/specific/known trigger wordtrigger word + [preposition] + [noun]: trigger word for anxiety/trauma/response

Vocabulary

Collocations

strong
emotional trigger wordcontent warning for trigger wordsidentify trigger wordsavoid trigger wordsspecific trigger word
medium
common trigger wordlist of trigger wordspotential trigger wordact as a trigger worduse trigger words
weak
certain trigger wordsmany trigger wordssome trigger wordspossible trigger word

Examples

Examples of “trigger word” in a Sentence

verb

British English

  • The article was careful not to trigger words associated with past conflicts.
  • Does that phrase trigger words for you?

American English

  • The software is designed to trigger an alert based on specific keywords.
  • She didn't want to trigger anyone with her word choice.

adjective

British English

  • They provided a trigger-word warning before the lecture.
  • It's a very trigger-word-heavy topic.

American English

  • The forum has a trigger-word filter you can activate.
  • We're analyzing trigger-word usage in political speeches.

Usage

Meaning in Context

Business

Used in marketing and customer service analytics to denote keywords that trigger automated responses or indicate customer sentiment.

Academic

Common in psychology, sociology, and media studies papers discussing trauma, discourse analysis, or behavioral conditioning.

Everyday

Used in online discussions, support groups, and general conversation to indicate a word that causes discomfort or strong feelings.

Technical

In computing, a predefined word that initiates a script, macro, or filter rule.

Vocabulary

Synonyms of “trigger word”

Strong

trauma cueemotional flashback triggeractivating phrase

Neutral

activating termstimulus wordcue word

Weak

sensitive termhot-button wordprovocative term

Vocabulary

Antonyms of “trigger word”

neutral termsafe wordcalming phrasebenign expression

Watch out

Common Mistakes When Using “trigger word”

  • Using 'trigger' as a noun without 'word' or 'issue' when the stimulus is linguistic (e.g., 'That comment was a trigger' vs. 'That comment contained a trigger word'). Overusing the term for minor irritations dilutes its clinical significance.

FAQ

Frequently Asked Questions

No, while its most prominent modern use is in psychological and social contexts relating to trauma or strong emotional responses, it has a neutral technical meaning in computing and marketing, referring to any keyword that activates a process.

A 'trigger' is any stimulus (a sound, smell, sight, situation, or word) that causes a reaction. A 'trigger word' is specifically a linguistic stimulus—a word or phrase—that acts as a trigger.

It is widely used, but sensitivity is advised. In casual conversation, using it flippantly (e.g., for minor annoyances) can trivialise the serious experiences of people with PTSD or trauma. It's best used with appropriate context and consideration.

They are related but distinct. A 'content warning' alerts audiences to potentially upsetting material (e.g., violence, flashing lights). A 'trigger warning' is a specific type of content warning intended to help those with PTSD, trauma, or phobias avoid exposure to specific triggers (like a trigger word or detailed description) that could cause a severe psychological or physical reaction.

A specific word or phrase that initiates a powerful and often emotional or psychological response, typically due to its association with past trauma, sensitive issues, or programmed reactions.

Trigger word is usually formal, academic, technical, journalistic, informal (in therapeutic/online contexts) in register.

Trigger word: in British English it is pronounced /ˈtrɪɡ.ə ˌwɜːd/, and in American English it is pronounced /ˈtrɪɡ.ɚ ˌwɝːd/. Tap the audio buttons above to hear it.

Phrases

Idioms & Phrases

  • Push someone's buttons (similar concept, but more active)
  • A red flag (warning sign, not necessarily a word)

Learning

Memory Aids

Mnemonic

Think of a gun's TRIGGER – it initiates an action. A TRIGGER WORD initiates a strong mental or emotional reaction.

Conceptual Metaphor

WORDS ARE TRIGGERS / THE MIND IS A MECHANISM (that can be activated by specific linguistic inputs).

Practice

Quiz

Fill in the gap
Before discussing the sensitive topic, the facilitator asked the group to share any personal they would like others to avoid.
Multiple Choice

In a computational context, a 'trigger word' most closely refers to: