mass media: meaning, definition, pronunciation and examples

High
UK/ˌmæs ˈmiː.di.ə/US/ˌmæs ˈmiː.di.ə/

Formal, Academic, Journalistic, Technical

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Quick answer

What does “mass media” mean?

The main means of mass communication, especially newspapers, television, and radio, regarded collectively.

Audio

Pronunciation

Definition

Meaning and Definition

The main means of mass communication, especially newspapers, television, and radio, regarded collectively.

The large-scale, one-to-many dissemination of information and entertainment to the public via various channels, including traditional forms like print and broadcast, as well as digital platforms like news websites and social networks, that influence public opinion and culture.

Dialectal Variation

British vs American Usage

Differences

No significant differences in meaning or usage. The term is equally common and identically used.

Connotations

Neutral and technical in both regions. Slightly academic/journalistic tone.

Frequency

High frequency in both varieties, with perhaps slightly higher usage in US political discourse.

Grammar

How to Use “mass media” in a Sentence

N of mass mediaV + mass media (e.g., control the mass media)ADJ + mass media (e.g., mainstream mass media)

Vocabulary

Collocations

strong
mainstream mass mediadominant mass mediatraditional mass mediamass media coveragemass media influencemass media outletsmass media conglomerates
medium
mass media attentionmass media reportsmass media campaignthrough the mass mediamass media channelsmass media landscape
weak
mass media studiesmass media criticismmass media platformmass media analyst

Examples

Examples of “mass media” in a Sentence

verb

British English

  • The story was mass-mediated across the nation.
  • Politicians often attempt to mass media their message.

American English

  • The event was mass-mediated to a global audience.
  • They hired a firm to mass-media the campaign.

adverb

British English

  • The news spread mass-media quickly.

American English

  • The story was distributed mass-media wide.

adjective

British English

  • She is a mass-media sociologist.
  • The mass-media landscape is changing rapidly.

American English

  • He studies mass-media effects.
  • It was a massive mass-media event.

Usage

Meaning in Context

Business

Refers to channels for advertising, marketing, and corporate communications.

Academic

Studied in sociology, communications, and political science for its societal impact.

Everyday

Used to discuss news sources, bias, and public perception.

Technical

In communications theory, refers to large-scale, one-to-many transmission models.

Vocabulary

Synonyms of “mass media”

Strong

the mediathe channels

Neutral

news mediathe pressmainstream mediathe fourth estate

Weak

broadcasterspublishersinformation channels

Vocabulary

Antonyms of “mass media”

niche mediaunderground pressalternative mediapersonal communicationword of mouth

Watch out

Common Mistakes When Using “mass media”

  • Using as a plural countable noun (e.g., 'many mass medias' – incorrect).
  • Misspelling as 'massmedia' (one word) or 'mass-media' (with hyphen).

FAQ

Frequently Asked Questions

It is usually treated as a singular collective noun (e.g., The mass media is powerful). In some academic contexts, it may be treated as plural when referring to individual outlets.

'Media' is a broader term encompassing all means of communication. 'Mass media' specifically refers to media intended to reach a very large, general audience (the masses).

Yes, major platforms like Facebook, X (Twitter), and YouTube are now widely considered part of the mass media due to their massive reach and role in news dissemination, though the term traditionally referred to print and broadcast.

Yes, it is commonly used attributively (e.g., mass media industry, mass media influence). The hyphenated form 'mass-media' is also sometimes used in this role.

The main means of mass communication, especially newspapers, television, and radio, regarded collectively.

Mass media is usually formal, academic, journalistic, technical in register.

Mass media: in British English it is pronounced /ˌmæs ˈmiː.di.ə/, and in American English it is pronounced /ˌmæs ˈmiː.di.ə/. Tap the audio buttons above to hear it.

Phrases

Idioms & Phrases

  • mass media circus
  • mass media frenzy
  • trial by mass media

Learning

Memory Aids

Mnemonic

Think: MASSive audience + MEDIA channels = MASS MEDIA.

Conceptual Metaphor

The mass media is a LENS (through which we see the world). The mass media is a MEGAPHONE (amplifying messages).

Practice

Quiz

Fill in the gap
The scandal received widespread coverage for weeks.
Multiple Choice

Which of the following is NOT typically considered part of the 'mass media'?