trendify: meaning, definition, pronunciation and examples
C1-C2Informal, marketing/business jargon, social media discourse.
Quick answer
What does “trendify” mean?
To make something conform to current trends or styles.
Audio
Pronunciation
Definition
Meaning and Definition
To make something conform to current trends or styles; to adapt something to appear fashionable or modern.
To modify, redesign, or market something (e.g., a product, a space, or content) to capitalize on prevailing trends, often with the implication of superficial adaptation for commercial or social appeal.
Dialectal Variation
British vs American Usage
Differences
Equally informal in both. Slightly more common in American business/marketing jargon, but well-understood in UK contexts.
Connotations
In both varieties, it can imply a commercialized, somewhat artificial process. Neutral-to-slightly cynical connotation.
Frequency
Low-frequency word overall, but more likely encountered in marketing, branding, design, and social media discussions.
Grammar
How to Use “trendify” in a Sentence
[Subject] trendifies [Object] (e.g., They trendified the logo).[Subject] trendifies [Object] [Adverbial] (e.g., They trendified the cafe with neon signs).Vocabulary
Collocations
Examples
Examples of “trendify” in a Sentence
verb
British English
- The agency was hired to trendify the heritage brand for a younger market.
- They've completely trendified the high street with pop-up shops.
American English
- The company decided to trendify its social media content with more reels and memes.
- Developers trendified the apartment complex by adding a co-working space and a juice bar.
adverb
British English
- [Not standard; no common adverb form]
American English
- [Not standard; no common adverb form]
adjective
British English
- [Not standard; 'trendified' is the participial adjective] The trendified version of the app lost its original simplicity.
American English
- [Not standard; 'trendified' is the participial adjective] The café felt a bit too trendified, with its Edison bulbs and reclaimed wood.
Usage
Meaning in Context
Business
Common in marketing and product development discussions: 'We need to trendify our product line to appeal to Gen Z.'
Academic
Rare, but might appear in cultural studies, media studies, or sociology papers critiquing consumer culture.
Everyday
Used casually, often with a hint of critique: 'They've completely trendified that old pub.'
Technical
Not a technical term in fields like engineering or hard sciences.
Watch out
Common Mistakes When Using “trendify”
- Incorrect: 'They trendified to the new style.' (Correct: 'They trendified their brand.' or 'They adapted to the new style.')
- Confusing 'trendify' (to make trendy) with 'trend' (v. to be popular).
FAQ
Frequently Asked Questions
Yes, though it is an informal neologism. It is formed productively using the suffix '-ify' and is understood in contexts like marketing, media, and social commentary. It is not found in all traditional dictionaries but is in active use.
It is primarily a transitive verb (e.g., 'trendify something'). The past participle 'trendified' can function as an adjective (e.g., 'a trendified look').
It is context-dependent but often neutral-to-slightly negative. It describes an action but can imply the change is done for commercial appeal rather than genuine improvement, potentially sacrificing authenticity.
Use it as a verb with a direct object. Structure: [Actor/Agent] + trendifies + [Thing being modified]. Example: 'The marketing team trendified the brand's Instagram feed.'
To make something conform to current trends or styles.
Trendify is usually informal, marketing/business jargon, social media discourse. in register.
Trendify: in British English it is pronounced /ˈtrɛndɪfaɪ/, and in American English it is pronounced /ˈtrɛndəˌfaɪ/. Tap the audio buttons above to hear it.
Phrases
Idioms & Phrases
- “[None directly associated with this neologism]”
Learning
Memory Aids
Mnemonic
Think of 'trend' + 'modify' = 'trendify'. You modify something to fit a trend.
Conceptual Metaphor
FASHION IS A FORCE (that can be applied to objects). TRENDINESS IS A COAT OF PAINT (that can be applied superficially).
Practice
Quiz
What is the primary implication of the verb 'to trendify'?